Hello, I’m Peter Christo, the founder of Global Review Services Pty Limited. We own and manage www.melbournecoffeereview.com (MCR), which was established as a blog in 2004 and now is read globally by people who are passionate about coffee and coffee culture.
Our business has evolved, but, we have come to understand that we simply offer choice, voice and convenience to our readers and followers who love coffee and coffee culture.
We achieve this via our web platform, smart phones(iPhone/WP7) and slate platforms (eg: iPad), and by committing ourselves to finding the best cafes our city and the world has to offer.
We publish (or partner to publish) our own Top 100 coffee spot book available online and widely through book shops.
More recently we have started piloting our convenience solution for people in a hurry who don’t want to cue up for great coffee, Jump Order (mcr.jumporder.com).
If you are a Coffee Shop owner, you can now can log into our systems, claim and manage their own cafe details and also promote their cafe via our 100,000+(as at 2010) user base in Melbourne alone.
We also offer a range of advertising and marketing solutions to corporate clients. Inquiries can come to me on +61 412133363.
Thankyou for your support, and trust, and remember… life is too short to drink bad coffee!
Regards,
Peter Christo
Director, Business Development
Global Review Services Pty Ltd
Trading as Melbourne Coffee Review
ACN 138 178 837 | ABN 65 138 178 837
www.melbournecoffeereview.com
www.coffeeworldtour.com
www.jumporder.com






Peter,
I am the proud owner of my first cafe, little b, located at 390 Little Bourke St. The cafe is being run by my daughter, who is also an experienced Barista. In the first 2 months coffee sales have increased by 50% which is a testiment to the perfection that is put into producing coffee that meets the standards that Melbourne coffee lovers set. How do I get a review in the hope my cafe gets in the Top 100?
owen
MCR and Café Owners – How to get your café noticed!
Melbourne Coffee Review (MCR) has been an active participant in the celebration of specialty coffee and cafes since 2004. In those years we have fielded over 5000 bolg posts and comments, produced two books on the top cafes and had over 100,000 of our iPhone application downloaded by coffee lovers around the globe.
One of the key ingredients to our success is the relationship we have with café owners and their staff. With that in mind, keeping up to date with what’s happening in all the cafes is no mean feat.
Coffee brands change, baristas move on, new owners, opening times, the list goes on. We have therefore engineered our systems so that café owners can ‘claim‘ and update their own records on our system and that it feeds straight out to the smart phone platforms and the web. Here are the key things you can do as a Café Owner to get your café on MCR and noticed by the world:
1. Get the cafe on the Phone and Web Platforms by nominating it as a HotShot café. Make sure as much of the info is complete. Once approved, claim the café, and update any additional info you can. If it is high quality it will get on our phone applications as well as our web site.
2. Next, get your customers voting on the café (see how to vote). High votes will result in a review. That will get you hotshot status if you are good. Your tag then will read Hotshot along with your listed bean rating.
3. Focus on your great coffee and get your customers commenting on the cafe via Twitter, FB and our web site.
VOTING
1. Cafes need to be ‘nominated’. This is done via the web site at no cost, (You’ll need to create user account). Once that is done you can vote on the web site and your friends can sms vote or log on and vote themselves.
2. If the cafe is already registered, you can vote via the web site or via sms.
3. you can only vote once via each channel for each cafe. So, two votes per cafe effectively.
4. SMS Voting is done by sending an SMS to +61 416 905 522 or 0416 905 522 with the unique code for the cafe in the text message. eg: ‘mcr123′ (upper or lowercase doesn’t matter).
Costs/Prices
IS THE SMS WE SEND AT A PREMUM?
No!! standard sms costs, we pay for the response sms’s to yaz. yes, we are great like that!!
Claiming Your Café: No Charge, so we know we are communicating to the right person about MCR developments. Anyone can vote for your café.
Subscribing as a Café owner: Yep, currently $29, gives you access to the main fields.
Subscribing as a café owner Premium: $99, gives you above +lets you update specials, and link in your twitter, facebook, and web address. (COMING SOON).
Any inquiries can be forwarded to MCR on 3beans@melbournecoffeereview.com
Hi Peter,
Been loving your site for a while. Just letting you know we’ve put a link back to Melbourne Coffee Review from a video about Latte Art on Yo Melbourne.
Cheers,
Craig
i wish to raise the issue of how one prefers to have their coffee served. I love real coffee as much as the next Melburnian and usually have a long macchiato with a preference for it to be served in a traditional glass, not a cup. When I feel like a cappuccino I prefer a larger quantity and less fluff and the best way to get this is in a takeaway cup not a china cup. Each to his own I say.
Today I visited Kanteen in South Yarra and ordered a cappuccino in a takeaway cup but was told they don’t do this as it is a bad look. I was wearing a suit, was sitting down, wanted to order a coffee and a cake but their policy I felt was narrow, misguided and totally lacking any customer service. It was also interesting that another diner had her takeaway cup on the table but they did not bother to seek her to change her vessel. I therefore am boycotting this cafe on principle and implore others to do the same. If you cant satisfy customers preferences then you don’t deserve my business. If it is good enough to sell take away cups for people to sit down outside the cafe, surely the same should apply for inside. BTW I was happy to pay a higher price for the privilege if sitting inside but the attitude shown to this customer was badly lacking. I welcome comments from others.
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